Below is an example of how to use the Analytics extended block:
<div class="jw-settings" id="my_simple_settings">
<video id="my_simple_video" poster="/posters/big-buck-bunny-preview.jpg" preload="none">
<source src="/videos/mp4/big-buck-bunny.mp4" type="video/mp4" data-bitrate="555000" data-width="360" />
<!-- non-Flash fall-back sources -->
<source src="/videos/mp4/big-buck-bunny.mp4" type="video/mp4"/>
</video>
<div class="jw-modes">
<div class="jw-mode" data-type="flash"></div>
<div class="jw-mode" data-type="html5"></div>
</div>
<!-- Extended Analytics Block : GA -->
<div class="jw-extended" data-type="ga" data-idstring="title" data-trackingobject="pageTracker"></div>
<!-- Extended Analytics Block : Sitecatalyst -->
<div class="jw-extended" data-type="sitecatalyst" data-mediaName="Company Showreel" data-playerName="Homepage Showreel Player"></div>
</div>